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Andri Susilo Pengarang Apt. Fahmi Ardianti Purnawiranita, S.Farm., M.Farm Dosen Pembimbing 1 Apt. M. Rizky Arif, M.Farm Penguji 1 Apt. Merry Patrilinila Chresna, S.Farm., M.Kes Penguji 2 Apt. Fahmi Ardianti Purnawiranita, S.Farm., M.Farm Ketua Penguji

Data from the central Bureau of Statistcs in2014 shows that 61,05% of Indonesia perform self- medication. One of factors that encourage and influence people to do self medication is advertisement inmass media, electronic and social media. Flu (commond cold) is one of the commond disease that occour in the community, data from the health office of the city Sidoarjo flu ( commond cold) is included in the top 10 diseases that often occur in this last vunerable time. The purposeof this study was to determine whether there was a relationship between the influence of cold medicine adverrtisements (commond cold) with self-medication behavior in the JasmineResidenceKrian housing community. This type research is an observational cross-sectional design usiang a questionnaire with 75 respondents selected by purposive sampling among the JasmineResidenceKrian housing community. The results showed that 44% of respondents were influenced by advertisements for cold medicines (commond cold), 56% of respondents behaved appropriately in selfmedication. Between the influence of cold advertisements (commond cold) and self-medication behavior in the JasmineResidenceKrian community with the result of the statistic . Keyworsd : influence (commond cold), Self-Medication, Behavior and advertising.